The 7Cs of effective communication means clarity, conciseness, correctness, completeness, consideration, courtesy, and concreteness. All the letters start with C, so that’s why it is called 7cs of effective communication. Let’s start learning what communication is and then the 7Cs.


Communication is defined as an exchange of information through a proper medium. In communication, the process sender is known as an encoder, and the receiver is known as the decoder. The decoder decodes the message, understands what the sender is trying to say, and then gives feedback about the news through the proper channel. The notice must be delivered through the appropriate medium; without the suitable medium, it would be challenging to communicate effectively.

While communicating, one must keep certain things in mind to have effective communication. The following seven C’s will make your communication more effective.



That the information contains all that is essential without leaving out or omitting any critical data.

The most basic and essential thing to keep in mind while communicating is providing all the information necessary. One must be able to answer all the questions so that the receiver can get all answers in one message. Before sending a statement, one must check that all small details are complete in that message. You must answer all the questions like Who, What, Where, How, and When in your communication so your message would be free from any queries.

Who do you want to communicate your message with?

What will you ask in your message, your topic of discussion?

Where to start your action gives clear indications to your receiver.

How are you going to put your plan into action?

When to start your actions on specific plans.

Example: Let’s suppose you are working with an automobile company. If a customer wants to know about your latest vehicle’s specifications, you must tell all the specifications and some extra information about your product which leads to a positive customer relationship.


It is unnecessary to complicate the message more than it should, or add a lot of rhetoric. It is often better to go straight to the point.

By conciseness, we mean removing all the irrelevant information from your message and being very concise about what you will deliver; conciseness saves time for both the encoder and decoder. Try to deliver your message in the least possible words. You should provide your message in small sentences by removing all the extra words like “for instance,” “I mean,” “literally,” etc. Try to include only relevant material in your message and avoid all irrelevant explanations in your communication.


The most challenging thing in any communication or message is to win another person’s interest. If the receiver is interested in your message, he/she will reply to you accurately; otherwise, your communication would not be very effective. For this, you must talk about the receiver’s benefit.

Focus on words like “you” instead of “I” or “We.” You must give a proper logical explanation so that your audience shows some interest in your message. Choose only positive image-building words and show the audience the benefit of your message. Without your audience’s good, you would not be able to communicate effectively. Try to put yourself in your audience’s shoes and think like them while delivering a message.


That the message has an impact, and that it is clear what needs to be done, without a doubt.

By concreteness, we mean to be very specific about what you communicate instead of using general statements. Always use facts and logic instead of irrelevant information while communicating with your audience. Try to avoid all the uncertainties in your message.


  • General: He is a very clever student and ranked first in class.
  • Specific: Hassan’s CGPA in the BBA 5th 2019 session was 3.9/4. He ranked first in class.

Be very specific about your words which leads to effective communication.


We must adapt the message to the listener, and adjust the tone, vocabulary, etc. so that our recipient understands the message without hesitation or ambiguity. While communicating with someone, be precise with your words and ensure your comments provide a clear image of your message.

Bringing clarity to your message is very difficult because every person has his/her perspective and experience; without clarity, this difference in attitudes can lead to misguidance, so choose familiar and understandable words. First, you must be very clear about your message so your audience can understand what you are trying to say. Clarity makes your understanding easy. Using clear words can help your audience understand your message quickly. Always use exact, concrete, and precise terms.


Courtesy is most important in any communication. Try to communicate honestly and honestly, achieving a positive impact and feeling in the listener. Your message should be polite and consider the receiver’s surface.

Your message must respect your audience and have a positive attitude toward your receiver. Showing courtesy in your letter leads to a positive image of you in your receiver’s mind, leading to an ultimate positive response from your audience. Having civility in your communication creates a positive image in your audience. Courtesy in conversation leads to positive friendship building in exchange. Be very sincere and thoughtful in your message.


Important, checking the veracity and correctness of the data offered, and communicating incorrect information, will bring us all kinds of problems.

Your message must be correct and free of any doubts. While communicating, you must have all the information about your relevant topic and write accurately about what you are trying to communicate. You must check all the names, dates, data, titles, spellings, and information in your communication. Proper punctuation and marks should be present in your message. Include all the accurate facts and figures in your conversation.

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