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About The Business Study
Real data on every business question. Every study is numbered, free, and becomes a video.
Most business advice is a guess dressed up as a rule. So we start with the data: hundreds of thousands of videos, posts, ads and payouts. Then we write up what held up, what didn’t, and what it means for you.
The Business Study is run by Elijah Westbrook. The videos are narrated by an AI voice.
How the studies work
Wherever we can, we compare things inside the same channel or creator, so a big channel never gets compared with a small one. Every page says how the numbers were collected and what they can’t prove. We only publish summaries and charts, never anyone’s raw posts.
Follow along
New studies come out on YouTube first.