The Business Study
Apple Inc. · AAPLHow Apple makes money
Apple brought in $479 billion in revenue in the year ended September 26, 2026 and kept $132 billion as profit: $27.60 of every $100. Its biggest source of money was iPhone, at $254 billion (53% of the total). But Americas made the most operating profit: $86.0 billion, 54% of Apple's $158 billion total.
From Apple's Form 10-K for the year ended September 26, 2026. Page updated November 8, 2026.
Out of every $100 Apple took in, it kept
Where Apple's money comes from. 5 lines in its 10‑K.
Where the profit comes from. Operating profit by segment.
Operating profit (operating income) by the business segments Apple reports, before corporate costs not assigned to a segment.
Why the smaller line matters. Gross margin by type.
6 years of Apple's revenue and profit.
Fiscal years as Apple reports them; the latest ended September 26, 2026. Profit is net income.
Quick answers about Apple.
How does Apple make money?
Apple sells iPhones, Macs, iPads and accessories, and keeps a big share of every dollar from Services like the App Store and iCloud. The biggest line in its latest 10-K is iPhone ($254 billion).
How much money does Apple make a year?
$479 billion in revenue in the year ended September 26, 2026, and $132 billion in net profit. That's up 15% from the year before.
Is Apple profitable?
Yes. Apple made $132 billion in net profit in the year ended September 26, 2026, which is $27.60 of every $100 it took in.
How many employees does Apple have?
About 167,000 full-time equivalent employees as of September 26, 2026. That works out to $2.87 million in revenue per employee.
Which part of Apple makes the most profit?
Americas, with $86.0 billion in operating profit in the year ended September 26, 2026.
Is Apple growing?
Yes. Revenue went from $366 billion in 2021 to $479 billion in 2026, up 31%.
Compare Apple.
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See who winsSource: Apple Inc., annual report on Form 10-K for the fiscal year ended September 26, 2026, filed with the SEC on November 3, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.