The Business Study
Alphabet Inc. · GOOGLHow Google makes money
Google brought in $403 billion in revenue in 2025 and kept $132 billion as profit: $32.81 of every $100. Its biggest source of money was Google Services, at $343 billion (85% of the total). Other Bets lost $7.5 billion.
From Google's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Google took in, it kept
Where Google's money comes from. 3 lines in its 10‑K.
Where the profit comes from. Not every part makes money.
Operating profit (operating income) by the business segments Google reports, before corporate costs not assigned to a segment.
6 years of Google's revenue and profit.
Fiscal years as Google reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Google.
How does Google make money?
Google (Alphabet) makes most of its money from ads on Search, YouTube and partner sites, plus Google Cloud and subscriptions. The biggest line in its latest 10-K is Google Services ($343 billion).
How much money does Google make a year?
$403 billion in revenue in 2025, and $132 billion in net profit. That's up 15% from the year before.
Is Google profitable?
Yes. Google made $132 billion in net profit in 2025, which is $32.81 of every $100 it took in.
How many employees does Google have?
About 190,820 employees as of December 31, 2025. That works out to $2.11 million in revenue per employee.
Which part of Google makes the most profit?
Google Services, with $139 billion in operating profit in 2025.
Is Google growing?
Yes. Revenue went from $183 billion in 2020 to $403 billion in 2025, up 121%.
Compare Google.
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Google vs Meta
Revenue, profit, margins and employees, round by round.
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Apple vs Google
Revenue, profit, margins and employees, round by round.
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Google vs Meta
Pick any two companies and see who makes more.
CompareSource: Alphabet Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 5, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.