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Amazon.com, Inc. · AMZN

How Amazon makes money

Amazon brought in $717 billion in revenue in 2025 and kept $77.7 billion as profit: $10.83 of every $100. Its biggest source of money was Online store, at $269 billion (38% of the total). But AWS (cloud) made the most operating profit: $45.6 billion, 57% of Amazon's $80.0 billion total.

From Amazon's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.

Revenue$717 billion2025
Operating profit$80.0 billion11.2% of revenue
Net profit$77.7 billion$10.83 of every $100
Employees1,576,000$454,901 revenue each

Out of every $100 Amazon took in, it kept

$10.83profit
$0$100 in sales

Where Amazon's money comes from. 7 lines in its 10‑K.

Online storeThings Amazon sells itself on its website and app$269B38% of total
Seller feesCommissions and shipping fees paid by other sellers$172B24% of total
AWS (cloud)Renting servers and software to other companies$129B18% of total
AdsSponsored products and ads on Amazon and Prime Video$68.6B10% of total
Prime and subscriptionsPrime, Music, Video and other memberships$49.6B7% of total
Physical storesWhole Foods, Amazon Fresh and other stores$22.6B3% of total
OtherEverything else$5.9B1% of total

Where the profit comes from. Operating profit by segment.

AWS (cloud)$45.6B
North America store$29.6B
International store$4.8B
AWS (cloud) was 18% of Amazon's revenue but 57% of its operating profit.

Operating profit (operating income) by the business segments Amazon reports, before corporate costs not assigned to a segment.

6 years of Amazon's revenue and profit.

2020$21.3B2021$33.4B2022-$2.7B2023$30.4B2024$59.2B2025$77.7B
Revenue (on top of each bar)Net profit (under each year)

Fiscal years as Amazon reports them; the latest ended December 31, 2025. Profit is net income.

Quick answers about Amazon.

How does Amazon make money?

Amazon sells things online, takes a cut when other sellers use its store, rents out computing power (AWS), and sells ads and Prime. The biggest line in its latest 10-K is Online store ($269 billion).

How much money does Amazon make a year?

$717 billion in revenue in 2025, and $77.7 billion in net profit. That's up 12% from the year before.

Is Amazon profitable?

Yes. Amazon made $77.7 billion in net profit in 2025, which is $10.83 of every $100 it took in. It lost money in 2022.

How many employees does Amazon have?

About 1,576,000 full-time and part-time employees as of December 31, 2025. That works out to $454,901 in revenue per employee.

Which part of Amazon makes the most profit?

AWS (cloud), with $45.6 billion in operating profit in 2025.

Is Amazon growing?

Yes. Revenue went from $386 billion in 2020 to $717 billion in 2025, up 86%.

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Source: Amazon.com, Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 6, 2026.

Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.