The Business Study
Booking Holdings Inc. · BKNGHow Booking.com makes money
Booking.com brought in $26.9 billion in revenue in 2025 and kept $5.4 billion as profit: $20.08 of every $100. Its biggest source of money was Merchant bookings, at $17.8 billion (66% of the total).
From Booking.com's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Booking.com took in, it kept
Where Booking.com's money comes from. 3 lines in its 10‑K.
6 years of Booking.com's revenue and profit.
Fiscal years as Booking.com reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Booking.com.
How does Booking.com make money?
Booking Holdings (Booking.com, Priceline, Kayak) earns commissions on hotel and travel bookings. The biggest line in its latest 10-K is Merchant bookings ($17.8 billion).
How much money does Booking.com make a year?
$26.9 billion in revenue in 2025, and $5.4 billion in net profit. That's up 13% from the year before.
Is Booking.com profitable?
Yes. Booking.com made $5.4 billion in net profit in 2025, which is $20.08 of every $100 it took in.
How many employees does Booking.com have?
About 24,300 employees as of December 31, 2025. That works out to $1.11 million in revenue per employee.
Is Booking.com growing?
Yes. Revenue went from $6.8 billion in 2020 to $26.9 billion in 2025, up 296%.
Compare Booking.com.
Compare
Booking.com vs Expedia
Revenue, profit, margins and employees, round by round.
See who winsCompare
Booking.com vs Expedia
Pick any two companies and see who makes more.
CompareSource: Booking Holdings Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 18, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.