How Disney makes money
Disney brought in $94.4 billion in revenue in the year ended September 27, 2025 and kept $12.4 billion as profit: $13.14 of every $100. Its biggest source of money was Entertainment, at $42.5 billion (44% of the total). But Parks and experiences made the most operating profit: $10.0 billion, 57% of Disney's $17.6 billion total.
From Disney's Form 10-K for the year ended September 27, 2025. Page updated November 8, 2026.
Out of every $100 Disney took in, it kept
Where Disney's money comes from. 3 lines in its 10‑K.
Where the profit comes from. Operating profit by segment.
Operating profit (operating income) by the business segments Disney reports, before corporate costs not assigned to a segment.
6 years of Disney's revenue and profit.
Fiscal years as Disney reports them; the latest ended September 27, 2025. Profit is net income.
Quick answers about Disney.
How does Disney make money?
Disney makes money from theme parks and cruises, streaming and TV (Disney+, Hulu, ESPN), movies, and toys and licensing. The biggest line in its latest 10-K is Entertainment ($42.5 billion).
How much money does Disney make a year?
$94.4 billion in revenue in the year ended September 27, 2025, and $12.4 billion in net profit. That's up 3% from the year before.
Is Disney profitable?
Yes. Disney made $12.4 billion in net profit in the year ended September 27, 2025, which is $13.14 of every $100 it took in. It lost money in 2020.
How many employees does Disney have?
About 231,000 employees as of fiscal year end 2025. That works out to $408,766 in revenue per employee.
Which part of Disney makes the most profit?
Parks and experiences, with $10.0 billion in operating profit in the year ended September 27, 2025.
Is Disney growing?
Yes. Revenue went from $65.4 billion in 2020 to $94.4 billion in 2025, up 44%.
Compare Disney.
Source: The Walt Disney Company, annual report on Form 10-K for the fiscal year ended September 27, 2025, filed with the SEC on November 13, 2025.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.