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Harley-Davidson, Inc. · HOGHow Harley-Davidson makes money
Harley-Davidson brought in $4.5 billion in revenue in 2025 and kept $339 million as profit: $7.57 of every $100.
From Harley-Davidson's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Harley-Davidson took in, it kept
6 years of Harley-Davidson's revenue and profit.
Fiscal years as Harley-Davidson reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Harley-Davidson.
How does Harley-Davidson make money?
Harley-Davidson sells motorcycles, parts and gear, and lends to buyers through its finance arm.
How much money does Harley-Davidson make a year?
$4.5 billion in revenue in 2025, and $339 million in net profit. That's down 14% from the year before.
Is Harley-Davidson profitable?
Yes. Harley-Davidson made $339 million in net profit in 2025, which is $7.57 of every $100 it took in.
How many employees does Harley-Davidson have?
About 5,500 employees as of December 31, 2025. That works out to $813,305 in revenue per employee.
Is Harley-Davidson growing?
Yes. Revenue went from $4.1 billion in 2020 to $4.5 billion in 2025, up 10%.
Compare Harley-Davidson.
Source: Harley-Davidson, Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 26, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.