The Business Study
Mattel, Inc. · MATHow Mattel makes money
Mattel brought in $5.3 billion in revenue in 2025 and kept $398 million as profit: $7.43 of every $100.
From Mattel's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Mattel took in, it kept
6 years of Mattel's revenue and profit.
Fiscal years as Mattel reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Mattel.
How does Mattel make money?
Mattel sells toys like Barbie, Hot Wheels and Fisher-Price, and licenses its brands.
How much money does Mattel make a year?
$5.3 billion in revenue in 2025, and $398 million in net profit. That's down 1% from the year before.
Is Mattel profitable?
Yes. Mattel made $398 million in net profit in 2025, which is $7.43 of every $100 it took in.
How many employees does Mattel have?
About 31,000 employees, including temporary and seasonal as of December 31, 2025. That works out to $172,504 in revenue per employee.
Is Mattel growing?
Yes. Revenue went from $4.6 billion in 2020 to $5.3 billion in 2025, up 17%.
Compare Mattel.
Source: Mattel, Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 23, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.