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NIKE, Inc. · NKE

How Nike makes money

Nike brought in $46.4 billion in revenue in the year ended May 31, 2026 and kept $3.1 billion as profit: $6.70 of every $100. Its biggest source of money was Shoes, at $30.5 billion (66% of the total).

From Nike's Form 10-K for the year ended May 31, 2026. Page updated November 8, 2026.

Revenue$46.4 billionFY ended May 31, 2026
Net profit$3.1 billion$6.70 of every $100
Employees73,000$635,589 revenue each

Out of every $100 Nike took in, it kept

$6.70profit
$0$100 in sales

Where Nike's money comes from. 3 lines in its 10‑K.

ShoesNike and Jordan footwear$30.5B66% of total
Clothes$13.5B29% of total
EquipmentBalls, bags and gear$2.2B5% of total

6 years of Nike's revenue and profit.

2020$5.7B2021$6.0B2022$5.1B2023$5.7B2024$3.2B2025$3.1B
Revenue (on top of each bar)Net profit (under each year)

Fiscal years as Nike reports them; the latest ended May 31, 2026. Profit is net income.

Quick answers about Nike.

How does Nike make money?

Nike sells shoes, clothes and gear through stores like Foot Locker and through its own stores and app. The biggest line in its latest 10-K is Shoes ($30.5 billion).

How much money does Nike make a year?

$46.4 billion in revenue in the year ended May 31, 2026, and $3.1 billion in net profit. That's up 0% from the year before.

Is Nike profitable?

Yes. Nike made $3.1 billion in net profit in the year ended May 31, 2026, which is $6.70 of every $100 it took in.

How many employees does Nike have?

About 73,000 employees, including retail and part-time as of May 31, 2026. That works out to $635,589 in revenue per employee.

Is Nike growing?

Yes. Revenue went from $44.5 billion in 2020 to $46.4 billion in 2025, up 4%.

Compare Nike.

Source: NIKE, Inc., annual report on Form 10-K for the fiscal year ended May 31, 2026, filed with the SEC on July 15, 2026.

Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.