The Business Study
Reddit, Inc. · RDDTHow Reddit makes money
Reddit brought in $2.2 billion in revenue in 2025 and kept $530 million as profit: $24.05 of every $100. Its biggest source of money was Ads, at $2.1 billion (94% of the total).
From Reddit's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Reddit took in, it kept
Where Reddit's money comes from. 2 lines in its 10‑K.
4 years of Reddit's revenue and profit.
Fiscal years as Reddit reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Reddit.
How does Reddit make money?
Reddit makes most of its money from ads, plus data licensing. The biggest line in its latest 10-K is Ads ($2.1 billion).
How much money does Reddit make a year?
$2.2 billion in revenue in 2025, and $530 million in net profit. That's up 69% from the year before.
Is Reddit profitable?
Yes. Reddit made $530 million in net profit in 2025, which is $24.05 of every $100 it took in. It lost money in 2022, 2023, 2024.
How many employees does Reddit have?
About 2,555 employees as of December 31, 2025. That works out to $862,038 in revenue per employee.
Is Reddit growing?
Yes. Revenue went from $667 million in 2022 to $2.2 billion in 2025, up 230%.
Compare Reddit.
Source: Reddit, Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 6, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.