The Business Study
Snap Inc. · SNAPHow Snapchat makes money
Snapchat brought in $5.9 billion in revenue in 2025 and lost $460 million as a net loss: $7.76 of every $100. Its biggest source of money was Ads, at $5.2 billion (87% of the total).
From Snapchat's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Snapchat took in, it lost
Where Snapchat's money comes from. 2 lines in its 10‑K.
6 years of Snapchat's revenue and profit.
Fiscal years as Snapchat reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Snapchat.
How does Snapchat make money?
Snap makes most of its money from ads on Snapchat, plus Snapchat+ subscriptions. The biggest line in its latest 10-K is Ads ($5.2 billion).
How much money does Snapchat make a year?
$5.9 billion in revenue in 2025, and $460 million in net loss. That's up 11% from the year before.
Is Snapchat profitable?
No. Snapchat lost $460 million in 2025.
How many employees does Snapchat have?
About 5,261 full-time employees as of December 31, 2025. That works out to $1.13 million in revenue per employee.
Is Snapchat growing?
Yes. Revenue went from $2.5 billion in 2020 to $5.9 billion in 2025, up 137%.
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CompareSource: Snap Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 5, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.