The Business Study

Home/Companies/Spotify

Spotify Technology S.A. · SPOT

How Spotify makes money

Spotify brought in $17.2 billion in revenue in 2025 and kept $2.2 billion as profit: $12.87 of every $100. Its biggest source of money was Premium subscriptions, at $15.3 billion (89% of the total).

From Spotify's Form 20-F for the year ended December 31, 2025. Page updated November 8, 2026.

Revenue$17.2 billion2025
Operating profit$2.2 billion12.8% of revenue
Net profit$2.2 billion$12.87 of every $100
Employees7,287$2.36 million revenue each

Out of every $100 Spotify took in, it kept

$12.87profit
$0$100 in sales

Where Spotify's money comes from. 2 lines in its 10‑K.

Premium subscriptionsPaid plans$15.3B89% of total
AdsAds on the free tier$1.8B11% of total

6 years of Spotify's revenue and profit.

2020-$581M2021-$34M2022-$430M2023-$532M2024$1.1B2025$2.2B
Revenue (on top of each bar)Net profit (under each year)

Fiscal years as Spotify reports them; the latest ended December 31, 2025. Profit is net income.

Quick answers about Spotify.

How does Spotify make money?

Spotify makes most of its money from Premium subscriptions and the rest from ads on the free tier, and pays most of it to music rights holders. The biggest line in its latest 10-K is Premium subscriptions ($15.3 billion).

How much money does Spotify make a year?

$17.2 billion in revenue in 2025, and $2.2 billion in net profit. That's up 10% from the year before.

Is Spotify profitable?

Yes. Spotify made $2.2 billion in net profit in 2025, which is $12.87 of every $100 it took in. It lost money in 2020, 2021, 2022, 2023.

How many employees does Spotify have?

About 7,287 full-time employees on average as of 2025 (average). That works out to $2.36 million in revenue per employee.

Is Spotify growing?

Yes. Revenue went from $7.9 billion in 2020 to $17.2 billion in 2025, up 118%.

Compare Spotify.

Source: Spotify Technology S.A., annual report on Form 20-F for the fiscal year ended December 31, 2025, filed with the SEC on February 10, 2026.

Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.