The Business Study
Apple vs Amazon: who makes more money?
Amazon is bigger: $717 billion in revenue against $479 billion for Apple, about 1.5 times as much. But Apple keeps more of each sale: $27.60 of every $100 versus $10.83. Across 5 rounds from their latest annual reports, Apple wins 3.
From each company's latest Form 10-K: Apple (year ended September 26, 2026) and Amazon (year ended December 31, 2025). Page updated November 8, 2026.
Revenue Money coming in
Net profit After every cost and tax
Kept per $100 of sales Profit margin
Employees As each 10-K states it
Revenue per employee Revenue ÷ employees
Growth over 5 years Revenue, first to latest year shown
How each one makes its money.
AppleApple sells iPhones, Macs, iPads and accessories, and keeps a big share of every dollar from Services like the App Store and iCloud.
How Apple makes moneyAmazonAmazon sells things online, takes a cut when other sellers use its store, rents out computing power (AWS), and sells ads and Prime.
How Amazon makes moneyQuick answers.
Who makes more money, Apple or Amazon?
Amazon: $717 billion in revenue against $479 billion.
Which is more profitable, Apple or Amazon?
Apple keeps more of each dollar ($27.60 of every $100). In total profit, Apple made more: $132 billion.
Which has more employees, Apple or Amazon?
Amazon, with about 1,576,000 against 167,000.
Sources: Apple Inc. Form 10-K and Amazon.com, Inc. Form 10-K on SEC EDGAR. Fiscal years can end in different months, so each side uses its own latest year. Profit means net income.