The Business Study
Apple vs Google: who makes more money?
Apple is bigger: $479 billion in revenue against $403 billion for Google, about 1.2 times as much. But Google keeps more of each sale: $32.81 of every $100 versus $27.60. Across 5 rounds from their latest annual reports, Apple wins 3.
From each company's latest Form 10-K: Apple (year ended September 26, 2026) and Google (year ended December 31, 2025). Page updated November 8, 2026.
Revenue Money coming in
Net profit After every cost and tax
Kept per $100 of sales Profit margin
Employees As each 10-K states it
Revenue per employee Revenue ÷ employees
Growth over 5 years Revenue, first to latest year shown
How each one makes its money.
AppleApple sells iPhones, Macs, iPads and accessories, and keeps a big share of every dollar from Services like the App Store and iCloud.
How Apple makes moneyGoogleGoogle (Alphabet) makes most of its money from ads on Search, YouTube and partner sites, plus Google Cloud and subscriptions.
How Google makes moneyQuick answers.
Who makes more money, Apple or Google?
Apple: $479 billion in revenue against $403 billion.
Which is more profitable, Apple or Google?
Google keeps more of each dollar ($32.81 of every $100). In total profit, Apple made more: $132 billion.
Which has more employees, Apple or Google?
Google, with about 190,820 against 167,000.
Sources: Apple Inc. Form 10-K and Alphabet Inc. Form 10-K on SEC EDGAR. Fiscal years can end in different months, so each side uses its own latest year. Profit means net income.