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Apple vs Microsoft: who makes more money?

Apple is bigger: $479 billion in revenue against $332 billion for Microsoft, about 1.4 times as much. But Microsoft keeps more of each sale: $40.31 of every $100 versus $27.60. Across 5 rounds from their latest annual reports, Microsoft wins 3.

From each company's latest Form 10-K: Apple (year ended September 26, 2026) and Microsoft (year ended June 30, 2026). Page updated November 8, 2026.

2Apple
–
3Microsoft

Revenue Money coming in

AppleWins
$479 billion
Microsoft
$332 billion

Net profit After every cost and tax

Apple
$132 billion
MicrosoftWins
$134 billion

Kept per $100 of sales Profit margin

Apple
$27.60
MicrosoftWins
$40.31

Employees As each 10-K states it

Apple
167,000
MicrosoftMore
223,000

Revenue per employee Revenue ÷ employees

AppleWins
$2.87 million
Microsoft
$1.49 million

Growth over 5 years Revenue, first to latest year shown

Apple
+31%
MicrosoftWins
+97%

How each one makes its money.

Apple

Apple sells iPhones, Macs, iPads and accessories, and keeps a big share of every dollar from Services like the App Store and iCloud.

iPhone$254B53% of total
Services$123B26% of total
Mac$37.9B8% of total
Wearables, home, accessories$35.6B7% of total
iPad$27.9B6% of total
How Apple makes money
Microsoft

Microsoft rents cloud computing (Azure), sells Office and LinkedIn subscriptions, and sells Windows, Xbox and Surface.

Office, LinkedIn, Dynamics$140B42% of total
Cloud (Azure)$138B42% of total
Windows, Xbox, devices$54.1B16% of total
How Microsoft makes money

Quick answers.

Who makes more money, Apple or Microsoft?

Apple: $479 billion in revenue against $332 billion.

Which is more profitable, Apple or Microsoft?

Microsoft keeps more of each dollar ($40.31 of every $100). In total profit, Microsoft made more: $134 billion.

Which has more employees, Apple or Microsoft?

Microsoft, with about 223,000 against 167,000.

Swap in another company

Sources: Apple Inc. Form 10-K and Microsoft Corporation Form 10-K on SEC EDGAR. Fiscal years can end in different months, so each side uses its own latest year. Profit means net income.