Dollar General Corporation · DG

How Dollar General makes money

Dollar General brought in $42.7 billion in revenue in the year ended January 30, 2026 and kept $1.5 billion as profit: $3.54 of every $100. Its biggest source of money was Consumables, at $35.1 billion (82% of the total).

From Dollar General's Form 10-K for the year ended January 30, 2026. Page updated November 8, 2026.

Revenue$42.7 billionFY ended January 30, 2026

Operating profit$2.2 billion5.2% of revenue

Net profit$1.5 billion$3.54 of every $100

Employees194,000$220,229 revenue each

Out of every $100 Dollar General took in, it kept

$3.54profit

Kept $3.54Everything else $96.46

$0$100 in sales

Where Dollar General's money comes from. 4 lines in its 10‑K.

ConsumablesFood, paper, cleaning, health$35.1B82% of total

Seasonal$4.3B10% of total

Home$2.2B5% of total

Clothes$1.1B3% of total

6 years of Dollar General's revenue and profit.

$33.7B

$34.2B

$37.8B

$38.7B

$40.6B

$42.7B

2020$2.7B2021$2.4B2022$2.4B2023$1.7B2024$1.1B2025$1.5B

Revenue (on top of each bar)Net profit (under each year)

Fiscal years as Dollar General reports them; the latest ended January 30, 2026. Profit is net income.

Quick answers about Dollar General.

How does Dollar General make money?

Dollar General sells mostly everyday consumables in small stores close to rural and small-town shoppers. The biggest line in its latest 10-K is Consumables ($35.1 billion).

How much money does Dollar General make a year?

$42.7 billion in revenue in the year ended January 30, 2026, and $1.5 billion in net profit. That's up 5% from the year before.

Is Dollar General profitable?

Yes. Dollar General made $1.5 billion in net profit in the year ended January 30, 2026, which is $3.54 of every $100 it took in.

How many employees does Dollar General have?

About 194,000 full-time and part-time employees as of February 27, 2026. That works out to $220,229 in revenue per employee.

Is Dollar General growing?

Yes. Revenue went from $33.7 billion in 2020 to $42.7 billion in 2025, up 27%.

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Source: Dollar General Corporation, annual report on Form 10-K for the fiscal year ended January 30, 2026, filed with the SEC on March 20, 2026.

Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.