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Dollar General vs Dollar Tree: who makes more money?

Dollar General is bigger: $42.7 billion in revenue against $19.4 billion for Dollar Tree, about 2.2 times as much. But Dollar Tree keeps more of each sale: $6.61 of every $100 versus $3.54. Across 5 rounds from their latest annual reports, Dollar General wins 4.

From each company's latest Form 10-K: Dollar General (year ended January 30, 2026) and Dollar Tree (year ended January 31, 2026). Page updated November 8, 2026.

4Dollar General
–
1Dollar Tree

Revenue Money coming in

Dollar GeneralWins
$42.7 billion
Dollar Tree
$19.4 billion

Net profit After every cost and tax

Dollar GeneralWins
$1.5 billion
Dollar Tree
$1.3 billion

Kept per $100 of sales Profit margin

Dollar General
$3.54
Dollar TreeWins
$6.61

Employees As each 10-K states it

Dollar GeneralMore
194,000
Dollar Tree
153,032

Revenue per employee Revenue ÷ employees

Dollar GeneralWins
$220,229
Dollar Tree
$126,848

Growth over 5 years Revenue, first to latest year shown

Dollar GeneralWins
+27%
Dollar Tree
-24%

How each one makes its money.

Dollar General

Dollar General sells mostly everyday consumables in small stores close to rural and small-town shoppers.

Consumables$35.1B82% of total
Seasonal$4.3B10% of total
Home$2.2B5% of total
Clothes$1.1B3% of total
How Dollar General makes money
Dollar Tree

Dollar Tree sells consumables and low-priced variety items.

Consumables$9.4B49% of total
Variety$8.9B46% of total
Seasonal$1.1B6% of total
How Dollar Tree makes money

Quick answers.

Who makes more money, Dollar General or Dollar Tree?

Dollar General: $42.7 billion in revenue against $19.4 billion.

Which is more profitable, Dollar General or Dollar Tree?

Dollar Tree keeps more of each dollar ($6.61 of every $100). In total profit, Dollar General made more: $1.5 billion.

Which has more employees, Dollar General or Dollar Tree?

Dollar General, with about 194,000 against 153,032.

Swap in another company

Sources: Dollar General Corporation Form 10-K and Dollar Tree, Inc. Form 10-K on SEC EDGAR. Fiscal years can end in different months, so each side uses its own latest year. Profit means net income.