The Business Study
General Motors Company · GMHow GM makes money
GM brought in $185 billion in revenue in 2025 and kept $2.7 billion as profit: $1.46 of every $100. Its biggest source of money was GM North America, at $154 billion (83% of the total).
From GM's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 GM took in, it kept
Where GM's money comes from. 3 lines in its 10‑K.
6 years of GM's revenue and profit.
Fiscal years as GM reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about GM.
How does GM make money?
GM makes almost all its money selling cars and trucks, plus parts, services and car loans through GM Financial. The biggest line in its latest 10-K is GM North America ($154 billion).
How much money does GM make a year?
$185 billion in revenue in 2025, and $2.7 billion in net profit. That's down 1% from the year before.
Is GM profitable?
Yes. GM made $2.7 billion in net profit in 2025, which is $1.46 of every $100 it took in.
How many employees does GM have?
About 156,000 employees (88,000 hourly and 68,000 salaried) as of December 31, 2025. That works out to $1.19 million in revenue per employee.
Is GM growing?
Yes. Revenue went from $122 billion in 2020 to $185 billion in 2025, up 51%.
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CompareSource: General Motors Company, annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on January 27, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.