The Business StudyHow Marriott makes money
Marriott brought in $26.2 billion in revenue in 2025 and kept $2.6 billion as profit: $9.93 of every $100. Its biggest source of money was Pass-through costs, at $19.2 billion (73% of the total).
From Marriott's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Marriott took in, it kept
Where Marriott's money comes from. 3 lines in its 10‑K.
6 years of Marriott's revenue and profit.
Fiscal years as Marriott reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Marriott.
How does Marriott make money?
Marriott mostly earns fees for managing and franchising hotels that other people own. Most of its revenue is costs passed back to owners. The biggest line in its latest 10-K is Pass-through costs ($19.2 billion).
How much money does Marriott make a year?
$26.2 billion in revenue in 2025, and $2.6 billion in net profit. That's up 4% from the year before.
Is Marriott profitable?
Yes. Marriott made $2.6 billion in net profit in 2025, which is $9.93 of every $100 it took in. It lost money in 2020.
How many employees does Marriott have?
About 148,000 associates employed by Marriott (it also manages 266,000 more who work for hotel owners) as of year-end 2025. That works out to $176,932 in revenue per employee.
Is Marriott growing?
Yes. Revenue went from $10.6 billion in 2020 to $26.2 billion in 2025, up 148%.
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CompareSource: Marriott International, Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on February 10, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.