The Business StudyHome/Compare/Marriott vs Hilton
Marriott vs Hilton: who makes more money?
Marriott is bigger: $26.2 billion in revenue against $12.0 billion for Hilton, about 2.2 times as much. But Hilton keeps more of each sale: $12.10 of every $100 versus $9.93. Across 5 rounds from their latest annual reports, Marriott wins 3.
From each company's latest Form 10-K: Marriott (year ended December 31, 2025) and Hilton (year ended December 31, 2025). Page updated November 8, 2026.
Revenue Money coming in
Net profit After every cost and tax
Kept per $100 of sales Profit margin
Employees As each 10-K states it
Revenue per employee Revenue ÷ employees
Growth over 5 years Revenue, first to latest year shown
How each one makes its money.
Marriott mostly earns fees for managing and franchising hotels that other people own. Most of its revenue is costs passed back to owners.
How Marriott makes moneyHiltonHilton mostly earns franchise and management fees from hotels owned by others.
How Hilton makes moneyQuick answers.
Who makes more money, Marriott or Hilton?
Marriott: $26.2 billion in revenue against $12.0 billion.
Which is more profitable, Marriott or Hilton?
Hilton keeps more of each dollar ($12.10 of every $100). In total profit, Marriott made more: $2.6 billion.
Which has more employees, Marriott or Hilton?
Hilton, with about 182,000 against 148,000.
Sources: Marriott International, Inc. Form 10-K and Hilton Worldwide Holdings Inc. Form 10-K on SEC EDGAR. Fiscal years can end in different months, so each side uses its own latest year. Profit means net income.