The Business StudyHow Meta makes money
Meta brought in $201 billion in revenue in 2025 and kept $60.5 billion as profit: $30.08 of every $100. Its biggest source of money was Family of Apps, at $199 billion (99% of the total). Reality Labs lost $19.2 billion.
From Meta's Form 10-K for the year ended December 31, 2025. Page updated November 8, 2026.
Out of every $100 Meta took in, it kept
Where Meta's money comes from. 2 lines in its 10‑K.
Where the profit comes from. Not every part makes money.
Operating profit (operating income) by the business segments Meta reports, before corporate costs not assigned to a segment.
6 years of Meta's revenue and profit.
Fiscal years as Meta reports them; the latest ended December 31, 2025. Profit is net income.
Quick answers about Meta.
How does Meta make money?
Meta makes almost all of its money from ads on Facebook, Instagram, Messenger and WhatsApp, and spends billions on headsets and glasses. The biggest line in its latest 10-K is Family of Apps ($199 billion).
How much money does Meta make a year?
$201 billion in revenue in 2025, and $60.5 billion in net profit. That's up 22% from the year before.
Is Meta profitable?
Yes. Meta made $60.5 billion in net profit in 2025, which is $30.08 of every $100 it took in.
How many employees does Meta have?
About 78,865 employees as of December 31, 2025. That works out to $2.55 million in revenue per employee.
Which part of Meta makes the most profit?
Family of Apps, with $102 billion in operating profit in 2025.
Is Meta growing?
Yes. Revenue went from $86.0 billion in 2020 to $201 billion in 2025, up 134%.
Compare Meta.
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CompareSource: Meta Platforms, Inc., annual report on Form 10-K for the fiscal year ended December 31, 2025, filed with the SEC on January 29, 2026.
Revenue, profit and the breakdowns are the numbers the company reported in that filing (its XBRL data). Profit means net income; "operating profit" means operating income. Nothing on this page is estimated.