The Business Study
Google vs Meta: who makes more money?
Google is bigger: $403 billion in revenue against $201 billion for Meta, about 2.0 times as much. It also keeps more of each sale: $32.81 of every $100 versus $30.08. Across 5 rounds from their latest annual reports, Google wins 3.
From each company's latest Form 10-K: Google (year ended December 31, 2025) and Meta (year ended December 31, 2025). Page updated November 8, 2026.
Revenue Money coming in
Net profit After every cost and tax
Kept per $100 of sales Profit margin
Employees As each 10-K states it
Revenue per employee Revenue ÷ employees
Growth over 5 years Revenue, first to latest year shown
How each one makes its money.
GoogleGoogle (Alphabet) makes most of its money from ads on Search, YouTube and partner sites, plus Google Cloud and subscriptions.
How Google makes moneyMeta makes almost all of its money from ads on Facebook, Instagram, Messenger and WhatsApp, and spends billions on headsets and glasses.
How Meta makes moneyQuick answers.
Who makes more money, Google or Meta?
Google: $403 billion in revenue against $201 billion.
Which is more profitable, Google or Meta?
Google keeps more of each dollar ($32.81 of every $100). In total profit, Google made more: $132 billion.
Which has more employees, Google or Meta?
Google, with about 190,820 against 78,865.
Sources: Alphabet Inc. Form 10-K and Meta Platforms, Inc. Form 10-K on SEC EDGAR. Fiscal years can end in different months, so each side uses its own latest year. Profit means net income.